Pitchfork Media

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Pitchfork Media Logo

A typical example of Pitchfork's main page, as of 12-12-06
Launched 1995
Based in Chicago, Illinois, US
Created by Ryan Schreiber
Owner Ryan Schreiber
Registration No
Type of website Music webzine
Status Active
URL pitchforkmedia.com

Pitchfork Media, usually known simply as Pitchfork and occasionally shortened to P4K or pfork,[1] is a United States-based daily Internet publication devoted to music criticism and commentary, music news, and artist interviews. Its focus is on independent music,[2] including indie rock. However, the range of musical genres reviewed extends to electronic, pop, hip hop, dance, folk, jazz, and experimental music.

The site, which was established in 1995, concentrates on new music, but Pitchfork journalists also review reissued albums and box sets. The site has published "best-of" lists – such as the best albums of the 1970s, 1980s and 1990s, and the best songs of the 1960s – as well as annual features detailing the best singles and albums of each year between 2001 and 2006. The site is reputed to have significant influence in the independent music world, although it is criticized by some for its "hipster" attitude, devotion to hype and trends, and a focus on obscure bands and musical styles.[citation needed]